June 16, 2015

Getting your business writing right, first, time, every time is not easy. Here are five tips to help you stop you taking on these party personas in your business writing and avoid being the centre of attention among your clients for all the wrong reasons. Follow these...

June 1, 2015

It’s war. And we’ve all been there. Not bloodied, armoured fighting. It’s a cold war. Between yourself and the blinding page. Staring back at you. Blankly in the face. And the more you stare, the more guilt-ridden you feel. And the more reasons you find something else...

May 25, 2015

Yes, I know, it’s true. Fat free isn’t all the rage any more. Full fat is the buzzword of the year. When it comes to your health, apparently, it’s now the way to go.

But when I say cut the fat, I’m not talking about your waistline. I’m talking business copywriting. And...

February 24, 2015

I admit it. Tenders can be a bugger to write. A nightmare. They’re time consuming. Intense. Detailed. Tedious. And sometimes, they’re incredibly stressful. Definitely not for the faint-hearted. Or the inexperienced.

I’ve been writing tenders for many years. I’ve written...

February 8, 2015

Shock. Horror. Disgust. Do either of the following two ‘misdemeanours’ and that’s the reaction you’ll get from any conservative English teacher. (Think beady eyes blazing down through tiny spectacles balancing just so on a pointy, unbecoming nose).

But do both of these...

February 2, 2015

You know that feeling when you finally finish your latest written masterpiece to be read by a million or more readers on the web? Accomplishment. Pride. Pop open the bubbly. Weight off your shoulders kind of thing. As a writer, there’s nothing better. Don’t you think?

U...

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5 party personas to avoid in professional business writing

June 16, 2015

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